Kenner DC Super Powers Collection by Jason Delacey
The DC Super Powers Collection ranks as one of my all-time favourite toy lines. It was relatively short-lived, lasting only three years (from 1984 to 1986) but made a significant impression on a lot of kids. From the late 1970’s onwards Kenner had a fantastic run with the Star Wars license and their innovative figures and vehicles changed the world of toys forever. But by the mid-eighties their popularity started to slip, Kenner knew they needed something new – something that could compete with Mattel’s Masters of the Universe figures which had become the number one international toy line for boys.
Kenner went to DC and, thanks to a colourful pitch where they talked about how unique their toys would be, they were given the license to make figures based on DC heroes and villains – all of which had previously been in the hands of the folks at Mego.